Goat milk is gaining popularity in Kenya thanks to its health benefits and delicious taste. This growing demand has created good opportunities for goat farmers to sell their milk and earn a good
income. However, finding the right market can be a challenge, especially for small-scale farmers. This guide provides an overview of the various outlets where to sell goat milk in Kenya.

I will also outline the advantages and disadvantages of each option and and explain why Upmarket Agribazaar is the best online marketplace for selling goat milk.

Where to Sell Goat Milk in Kenya

1. Online Marketplaces

Gone are the days to depend on traditional markets to sell your agricultural produce. More and more people are searching for farm produce online using platforms like Google, displaying your goat milk online will bring you lots of customers. Your customers are a phone call away.

a. Upmarket AgriBazaar

This fast growing online platform for agricultural produce is allowing farmers and other business people to sell high-value agricultural products like goat milk. Upmarket AgriBazaar stands out because it focuses on agricultural products unlike other marketplaces. It also emphasizes on quality, good pricing, and direct connections with buyers, making it a very good choice for farmers. It

is also ideal for other business people looking for the best prices for their product and a reliable pool of customers. You can register on AgriBazaar here and start selling goat milk and other agri
produce online.

b. Jiji and Facebook Marketplace

These platforms offer a convenient and low-cost way to reach a wide audience online. However,
competition can be fierce on these platforms, and managing individual orders and deliveries can be time-consuming.

c. Mkulima Young

This platform focuses specifically on connecting farmers to markets and offers helpful features like transport facilitation. However, its user base might be smaller compared to other online platforms.

 2. Traditional Markets

a. Direct Sales

Selling directly to customers through home deliveries, farm visits, or local markets can be a good method for building relationships and gaining loyal customers. However, this method requires significant time, effort, and marketing to reach more people. It is not easy especially in Kenya where the market is flooded with brokers.

 b. Supermarkets and Grocery Stores

Partnering with supermarkets and grocery stores or retail shops offers potentially more sales. However, the procedures involved in getting the partnerships or tenders can be hectic. The larger retailers often require large quantities of goat milk and have strict quality standards/certifications which can be challenging for small scale farmers.

c. Milk Bars and Hotels

These businesses have a good pool of milk customers some of whom can appreciate high-quality goat milk. Recently, there have a rise of milk ATM machines which have really improved the supply chain. However, getting deals with milk bars and cafes may require negotiation and good pricing.

You can also order a milk ATM machine through Upmarket AgriBazaar and start selling your goat milk directly to consumers by opening a goat milk bar.

                       Why Upmarket Agribazaar is the Best Option for Selling Goat Milk in Kenya

Good Prices: Upmarket AgriBazaar connects sellers with buyers who appreciate and are willing to pay good price for high-quality goat milk. This allows farmers to earn more compared to traditional markets.

Direct Connections to Customers: The online platform eliminates the need for brokers, allowing farmers or sellers to negotiate directly with buyers and build long-term relationships.

Focus on Quality: Upmarket AgriBazaar emphasizes on farmers selling quality products. This is achieved by providing sellers with resources (on our blog) and guidance to ensure their products meet the highest standards.

Convenience and Efficiency: The platform offers a user-friendly interface for managing product listings, orders, and payments, saving sellers valuable time and money. 

Marketing and Promotion: Upmarket AgriBazaar actively promotes its sellers and their products on various  channels, increasing their visibility and market reach. If you have been wondering where to sell goat milk in Kenya Nairobi, this platform enables you to reach this area.

Dedicated Support: Sellers receive dedicated support from the Upmarket Agribazaar team, ensuring they have the assistance and guidance needed to succeed.

                                                       Additional Tips for Selling Goat Milk in Kenya

Maintain high hygiene standards: Ensure proper milking practices, storage facilities, and transportation to meet quality requirements.

Invest in quality testing: Regularly test your milk for purity and nutritional content to build trust with your customers.

Develop a strong brand identity: Create a unique brand that reflects the quality and values of your farm. A good example is Breaz Goat Milk by Wendy Farm which is based in Gikambura, Kikuyu.

Offer a variety of products: Consider processing your milk into value-added products like yoghurt, cheese, or ice cream to expand your market potential.

Network with other goat farmers: Share experiences, learn from each other, and
explore opportunities for collaboration.

Final Verdict

By choosing the right channels and adhering to best practices, goat farmers in Kenya can successfully sell their milk. This will enable them to tap into the growing demand for this nutritious and delicious product. With its focus on quality, good prices, and direct connections to customers, Upmarket Agribazaar stands out as the best online marketplace for selling goat milk and

maximizing your profits.

Start your journey as a successful goat milk seller today by joining Upmarket AgriBazaar and
experiencing the difference!